Something Blue

The founder of Mendicant Marketing, Kevin Milani, is a strategic digital marketer and innovator who melds knowledge and wisdom from many realms — from theory to traditional marketing to the cutting edge — in new ways, thereby helping his clients leapfrog their competition, grow aggressively and create the future of their industry.

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Something Old

Kevin Milani has worked for 15 years — since he was 21 years old — with a Strategic Marketing Think Tank in NYC as well as several other major consulting firms. He has worked alongside highly accomplished leading practitioners in many different fields;

  • Mass Media
  • Print
  • Television
  • Radio
  • Direct Mail
  • Database Marketing
  • CRM
  • Market Research

Something New

Mr. Milani has applied his knowledge and expertise to great effect in:

  • Big Data
  • Social Media (Facebook, YouTube, Blogs, et al.)
  • Search Engine Marketing
  • Search Engine Optimization (SEO)
  • Local Search Marketing
  • Pay per View Marketing
  • Website Analytics
  • Affiliate Marketing
  • Email Marketing
  • Display Advertising
  • Conversion Funnel Optimization
  • Competitive Analysis
  • And more...

Something Borrowed

While working with many of the best and brightest marketing and business minds in the world Mr. Milani has learned an immense amount of marketing theory along with the tools and processes to utilize such marketing theory in a practical and successful way.

  • Marketing Architecture
  • Persuasion Model
  • Relational Marketing™
  • Relational Scorecard®
  • Future Movie™
  • Brand Equity
  • Brand Engagement
  • Decision-Confidence Model
  • Theory of Frozen Perceptions
  • Conversion Model™
  • Curriculum Marketing
  • Theory of Entropy
  • Corporate Storytelling and Branding
  • Brand Architecture
  • Brand Voice
  • Semiotics
  • Visual Metaphor
  • Flagship New Product Development Process
  • Gap Analysis
  • Changing the Playing Field™
  • And more...

Something Blue...

Something Blue... is our customized process that is designed to help our clients make the"leapfrog" gain that is available in the high speed arena of marketing science today.

We can see how any client can score these gains--by a collaboration with us, with an inventory of the assets and needs of the client--resulting in the new plan. The plan will feature the identification of the "leap"--whether it is measured in awareness, new leads, new revenues, decreased expense (therefore greater profits) or even new products and services.

But, whatsoever is the leap--it is significant and it is measurable. But, like any leap by an athlete or a frog, it entails mustering your balance and your muscles, your timing and your concentration to judge the exact instant to leap--then the boldness to leap past all of the steps and burdens of old process and old results.

Leaps are scary and exhilirating at the same time. They also entail time to incorporate the results into your enterprose. A company can manage one such leap per year. So--look forward into your own blue horizons--and ask us to help you leap forward--with "Something Blue.." planning and Leapfrogging Tactics...

Where to begin? Something Blue... can help you overcome the complexity of the current business environment (as shown below) as well as the increasing speed of change to "leapfrog" to the top of your industry.

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